Organizing Blueprint to Kill MAGA (Step 2)
Play by MAGA's New Rules
This is Step 2 in my six-part series on how to kill the MAGA movement. You can read the introduction here, and Step 1, Govern by Principles here.
The second step in my blueprint to defeat Trump and MAGA is to play by MAGA’s own rules and not the old rules of the last century.
Donald Trump is not a smart man. In fact, many fine people say he is a certifiable idiot, in addition to being a sociopathic asshole. He has failed at almost everything he has ever tried to do, including business (at least six bankruptcies) and even crime, with 34 felony convictions. He would be in prison if justice had not been subverted by MAGA judges like Aileen Cannon.
But like most authoritarian dictators around the world, the one thing Trump is obviously great at is tapping into the disaffected psyches of voters who feel they have been left behind as Democrats supposedly forced their “woke agenda” down middle America’s throats.
Trump cheats and lies constantly, he viciously attacks his perceived enemies, and as I talked about in Part 1 of my earlier series on how to defeat MAGA, Trump uses hot-button cultural issues to emotionally trigger his followers and to spark outrage among his opponents. The chaos he creates distracts the media and citizens from his singular objective which is to amass more power and more wealth at the expense of everyone else.
Trump’s rules clearly work for him and they have been adopted by other MAGA politicians and influencers. All that noise gets them the media attention they crave, the clicks, and most crucially, the donations. It is all about the grift with MAGA so MAGA politicians and pundits say whatever gets their chud followers excited and aroused and willing to donate and/or vote for them.
As abhorrent as MAGA’s goals are, Progressives can and should use the same rules and the same techniques albeit in a more ethical way to level the playing field.
What Are These MAGA Rules?
One of the contributing factors in Democratic losses last year was that Democrats have been unwilling, or simply incapable of recognizing and effectively countering the MAGA political paradigm. Trump plays by his own set of MAGA Rules:
Use propaganda to control the narrative and the masses
Lie about everything so no one knows (or cares) what is real anymore
Use cultural emotional triggers to attack and distract
You cannot use standard political methods to combat a movement that has no regard for norms, structure, consistency or the truth and progressives need to stop trying. It does not work.
To beat MAGA, we have to fight fire with fire.
Progressives and Democratic politicians who want to survive and win the next four+ years must adapt quickly to the current reality. Those who successfully pivot, who get outside their comfort zone and learn how to push back and attack Trump and MAGA on an equal footing are the ones who will be successful. Some politicians, like AOC, Rep. Jasmine Crockett and Sen. Elizabeth Warren have already figured this out.
On the other hand, Democratic politicians, consultants and pollsters who play it safe, who are stuck in last century’s political machinations and methods, who insist that “bipartisanship” and “good policies” will win the day? Well, good luck to them. They have already been left behind.
You might think that my advice to play by MAGA rules means that we have to sacrifice our morality and our ethics to get down in the mud with the lying MAGA scammers. Nothing could be further than the truth.
We can adapt our methods to theirs without selling our souls. Here is a progressive ethical version of the four MAGA Rules that we can adopt without sacrificing our moral center:
Create chaos
Use propaganda techniques to gain honest influence
Flood the information space
Use MAGA’s own emotional trigger issues to turn the tables on them
Let’s examine each of these in turn.
1. Create Chaos
Trump uses chaos to his advantage. Most people abhor instability. By sowing chaos and conflict, Trump keeps everyone off-balance and no one ever knows what is real and what is not real. It also relieves him of responsibility for anything he says or does, since it is “just Trump being Trump.”
Trump floods the zone with lies, attacks, and misdirection about things he might do so that Democrats are constantly scrambling to respond. Meanwhile, the mainstream media ignores most of his lies because he has normalized them to the point that they are not particularly newsworthy. And of course, his attacks on the media, like throwing mainstream news outlet AP out of the White House and off of Air Force One, makes them wary of going too far lest they lose the access that feeds their content.
Here is the thing though: progressives can create chaos too, directed back at the MAGAs. There are several ways this can be accomplished and there are different methods you can use, depending on your role, position, and reach. Our goal with chaos is not to damage the country, but to damage Trump, Musk, and MAGA. We need to gum up and slow down Every Single Thing They Do.
Progressive leaders at all levels, whether elected politicians in Washington or the states or cities must go on the attack. We have two powerful weapons at our disposal: the law, and the pulpit.
Legitimate Lawfare
Progressives need to file lawsuit after lawsuit over everything Trump does, no matter how trivial. Just make sure the suits are legitimate enough to not get attorneys sanctioned or the suits thrown out without causing unintended damage. Lawfare is not just for Republicans anymore.
The goal with lawsuits is the similar to the Right’s lawfare objectives: to consume MAGA resources, to slow the workings of the Trump administration to a crawl and to piss him off. When he gets mad, he mouths off and when he mouths off, he looks stupid and that gets us media attention too. We want to expose his stupidity, his narcissism, his fascism, and his thin-skinned insecurity which is his greatest weakness.
The (Social) Media Pulpit
Our other weapon is the pulpit. Clicks and views, on mainstream media but more so on social media. Every patriotic American needs to attack everything this administration does. Ridicule his every action, every statement, every appointment. Tie every decision to a personal Trump weakness because that triggers him and it triggers the MAGAs: Trump is incompetent, he is insecure, he is old, he is senile, he has dementia, he is a golf cheat. It does not have to be literally true, it just has to seem like it could be true. Throw it at the wall and if something sticks and goes viral, run with it.
Progressives do not need to be unified in our attacks. We do not need to conduct polls first. In today’s social-media world, attacks live for a few days or weeks at most. No one talking about JD’s couch relations anymore. Our goal is to get in people’s faces with something new every day to put Trump constantly on the defensive.
Not every attack will stick, and that is okay. Like Trump, we care about volume, not quality. The overall effect is what matters, not the specifics. We want to create a big-picture narrative out of a million small stories.
Bigoted Rep. Nancy Mace has posted 84,000 (or whatever) times about trans people in the bathroom. No serious person actually cares about that, but she is keeping her attention-getting trigger issue front and center through an overwhelming volume of social media posts and press conferences and floor speeches. The anti-trans attacks distract the Internet from the dangerous things Trump and Musk are actually doing.
Another way to create chaos is to confront Republican leaders in public settings. Most Representatives and many Senators hold town halls in their districts during Congressional recesses. As we recently saw, protesting, commenting and asking tough questions at these town halls are great ways to force them to defend their indefensible support for what Trump is doing. It gets news coverage. It gets the right-wing Twitterverse all aflutter with fake indignation.
Keep being visible. Keep attending #HandsOff and #TeslaTakedown protests. Hold counter-town halls when Republicans are too cowardly to show up for their constituents. You can do a lot on social media, but there’s even more power in peaceful, visible protests and demonstrations.
We want to shape the public narrative through sheer massive volume because that is how the MAGA Rules work and that is how social media works. It is more challenging for progressives because rightwing billionaires own all of the social media platforms, except for Bluesky which does not reach many rightwing voters (and we do need to reach them too.) We talk more about building our own media ecosystem in Part 4 and about how to overcome the billionaire impediment in Step 5 of this series.
The more chaos the Left creates, the more Trump will have to play defense. We know he is incompetent and corrupt, and he has surrounded himself with equally incompetent and corrupt sycophants.
It is time we put MAGA on the defensive for once. The chaos we create will throw Trump and his MAGA apparatus into disarray, it will keep them off-balance and distracted, all of which means they will be less effective. And that is a win for us.
2. Use Propaganda
Propaganda is the "deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist.”1 In plain English, Trump uses propaganda to shape public opinion and beliefs so that people believe things that benefit him, even when those beliefs are to people’s own detriment.
As I’ve written elsewhere, for people with basic cognitive skills, detecting MAGA propaganda is actually pretty easy. You can read my earlier article on recognizing propaganda which goes into more detail at the link below.
To date, progressives have mostly pushed back against Trump’s propaganda with facts or with ridicule. The thinking is that if we fact-check him, and people just see the easily-proven truth, then they will abandon the clearly illogical beliefs that Trump’s propaganda has instilled in them. Or if we make fun of their asinine beliefs, then they will perhaps be shamed into admitting the truth.
While helpful, logic does not work against propaganda because cult members’ beliefs are inherently illogical. And rather than feeling shame, MAGAs take pride in being attacked by the “libtards” because in their minds the attacks validate and reinforce their own sense of rightness.
“The libs are attacking me because the morons know I’m right.”
– Every MAGA ever
Keep fact checking, because it helps inform progressives and people who still utilize critical thinking skills. But we can add to our arsenal with our own version of propaganda.
Progressives can and should use propaganda techniques to shift the public’s opinions away from MAGA and back toward reality. To do that, we need to understand how it works.
A Primer on Propaganda
The short version is that someone in the MAGA Money State seeds the propaganda machine with an obvious lie which is then picked up and amplified by other well-known politicians and influencers. The lie bounces around the right-wing echo chambers until it becomes fact for the MAGA masses who further repeat it or use it to justify whatever idiocy they’re going for.
Propaganda makes use of six primary methods to shape public opinion and beliefs:
Emotional appeals:
Propaganda often uses strong emotions like fear, anger, patriotism, or hope to manipulate people's reactions rather than logic.
This is why logic and reason do not work on MAGA cult members. We need to target their emotions instead.
What are MAGAs afraid of? Losing access to health care, inflation and higher prices, job security, safety in their communities, safety while traveling. The actions that Trump and Musk are taking are attacks on all of these everyday bread-and-butter issues. Progressive messaging should focus on appeals to these types of issues to trigger an emotional response in MAGA targets.
That includes using fear. For example, Trump and Musk are undeniably planning to cut Social Security and Medicaid to fund tax cuts for Musk and the other billionaires. Nearly every American worker contributes to Social Security and they all expect to receive benefits while 72 million Americans are already receiving them. There are 80 million Americans on Medicaid. The House budget resolution that passed by a one-vote margin on Feb 25 includes up to $880 billion in cuts to Medicaid.
Millions of beneficiaries who voted for Trump do not believe the cuts will come for them because of Trump’s propaganda. We need to change that perception before it’s too late and the cuts happen. One way to convince them is to trigger their fear of losing out. Create content around their fears, not around the facts which will not believe even though they can find out themselves.
Simplification:
Complex issues are presented in a very basic, often black-and-white manner to make them easier to understand and accept.
One challenge that progressives constantly encounter is that explaining the truth, explaining why a lie is a lie, is almost always more complicated than the simple MAGA lie itself (“We’re not touching Medicaid!”).
Rather than fighting misinformation with facts, do what Trump does and simplify the message. Boil every issue down to a one-line slogan or even one-phrase alternative based on the truth and then use repetition to drive the point into the public consciousness. Constantly tie issues to the simplest response. Our goal, surprisingly, is not to educate people; our true goal is to change their opinion. Voters do not need to understand the details or the nuances of something in order to support a position (see emotional appeals above.)
Selective information:
Propaganda may only present certain facts or data that support the desired viewpoint while omitting crucial context or contradictory information.
Select only the simplest statement that pushes the truth or counter viewpoint. Exclude the context and the nuance if it detracts from the progressive objective. If Trump says something stupid, it is not our responsibility to explain the context to everyone. Simply highlight what he said, make him look stupid saying it, and let the recipient draw their own conclusion. You are not lying if you frame it in a way that implies something other than what he might have actually meant.
Again, it is not our job to educate and the MAGAs do this all the time because it is effective. If the lack of context leads people to draw an inaccurate conclusion but one that furthers our agenda, then that is fine. That is how propaganda works and people like Musk and the big MAGA propagandists do it a thousand times a day.
A related way to manipulate the message for our benefit is to use satire. Take something a MAGA says or does and then exaggerate it to an absurd extreme. Here is a post I made recently:
Did those employees really say that AG Pam Bondi is a bimbo who got the job because she looks like Ivanka Trump? Of course not, and that is obvious to anyone with half a brain. But it uses satirical hyperbole to get the message out there that Trump has incestuous feelings toward his daughter (which is true) and that he is incompetent (also true) because he is more interested in surrounding himself with women he finds attractive rather than people who are experienced who will do a capable job for the country.
You can convey a lot of impressions with satire and humor. Posts or videos that are funny get more views than head-on attacks that the other side easily dismiss.
Slogans and symbols:
Powerful slogans and symbols are used to create a sense of identity and association with a cause.
Who does not recognize the red Make America Great Again hat? Or “DEI,” or the latest one, “fraud, waste and abuse?” We need similar symbols and slogans that people instantly recognize as being representative of truth, honesty and democracy. We also need symbols and slogans that reflect the evils or dangers of the MAGA movement that we can attach to MAGA politicians and pundits.
Memes can also work to visually reinforce our message. For example, right after Trump won I created the meme below to visually highlight that everything that happens now is Trump’s fault.
It is simple, to the point and has several elements that non-verbally reinforce the message including: MAGAs are mindless monkeys; GOP red branding; a MAGA hat; and the MAGA monkey grasping the U.S., renamed as Putin’s puppet state, the United Oblasts of Trumperica. The symbology is conveying a lot without needing to do a lot of explanation.
Slogans and memes almost always occur organically as opposed to being created by focus groups or consultants. We can however use data to determine what is effective and then amplify those that are catching on with the public.
Name-calling and scapegoating:
Negative labels are assigned to opposing viewpoints or individuals to discredit them and create an "enemy".
Trump clearly has mastered this tactic. He is a bully who uses name-calling to put civilized people on the defensive (“How do I respond to that?”) and also to deflect from the substance of an issue or to get his way. If someone is responding to the name-calling, they are not necessarily paying as much attention to the actual issue.
Trump’s and JD Vance’s attack on Ukrainian President Zelensky in the Oval Office is a good example of this tactic. It got media attention, it excited the MAGA base, but most importantly, it allowed Trump to sabotage the minerals deal that Zelensky had reluctantly agree to, while blaming Zelensky for the deal’s failure.
Many, if not most politicians will be hesitant to stoop to bullying and name-calling and that is okay. For a few it is on-brand and they should keep it up because it gets them in the news cycle and it gets views for our side. Unelected progressives who have an audience can choose whether to use this tactic and how far to go. It can be a fine line, but it can be very effective as well, especially if you use it sparingly. (When someone who never cusses actually drops an f-bomb, people notice.)
Who did not hear about Rep. Jasmine Crockett calling Rep. Marjorie Taylor Green, “Bleach blonde, bad built, butch body?" When things like that go viral, we get a critical mass of views which is essential for propaganda to work. Even Elon Musk cannot suppress the big ones.
Be sure to only assign negative labels to actual nasty MAGA traits. Do not sully the progressive brand by using name-calling gratuitously just for the sake of name-calling. We want to use propaganda for good, not just to make ourselves feel superior or to be mean.
Likewise, overusing an attack diminishes its effectiveness. Comparing someone to Adolf Hitler or calling them a Nazi used to be very potent, even shocking. Because of overuse, everyone simply brushes it off as hyperbole now, even though it is an apt description of Donald Trump. In fact, the Right have turned it around by ridiculing leftists who toss "Hitler” into a discussion.
Bandwagon effect:
Propaganda can try to convince people to support a cause by suggesting that "everyone else is doing it".
This tactic will be challenging to use effectively because it works by isolating the MAGAs, by insinuating that they are an outlier. But of course, a prime motivator for MAGAs is their sense of belonging to a massive movement. They are in a cult and they are proud of belonging to it; it is a badge of honor.
Nevertheless, we can still make them feel abnormal. The “weird” attack during the campaign is a good example of this technique. On its own it might not have changed anyone’s opinion, but it got social media views that we can use to distribute our message. The bandwagon effect can help when used as part of our overarching propaganda strategy.
All Together Now
Propaganda can be a tool for good. By not using it, progressives are fighting a misinformation war where MAGA is armed with modern weapons while progressives are still using wooden clubs.
To stay ethical we need to use propaganda only to manipulate people back to the realm of truth and back to traditional American values of compassion, respect, honesty, and altruism.
Think of each of the preceding methods as the battlefield tactics within a propaganda strategy. Each one on its own is not likely to move the needle much. The idea is for all six tactics to be in use by as many progressives as possible, working toward our common goal of restoring American Democracy. Pick the ones that make the most sense for you and your personality.
3. Flood the Information Space
The third MAGA rule is, “Lie about everything so no one knows (or cares) what is real anymore.” In practice, it is one of the six components of propaganda that we just discussed but Trump has used it exponentially more than any other American politician in recent memory.
Trump and the right-wing use overwhelming amounts of lying to create instability and doubt in the public. People are now conditioned to not trust anything they see or read which allows the MAGAs to blame every one of their crimes on “witch hunts” or “left-wing lies,” and their followers have been trained to reflexively and unconditionally believe that it is the Left that is lying.
The extremism gets them attention and clicks which furthers their agenda. As their crazy becomes normalized, they have to get even crazier to be noticed and you end up with truly insane extremists like Reps. Marjorie “Karen” Greene, Mr. Nicholas Mace and former Rep. and accused child sex trafficker, Matt Gaetz.
Progressives are at a severe disadvantage in the information space because the billionaire scammers own or control virtually all of the media and social media corporations. These billionaires support and amplify MAGAs’ misinformation and disinformation on their sites because it is to their financial benefit.
Clearly we do not want to sink to MAGA’s level where everything (or anything) we say is a lie. We can however use a variant of MAGA Rule 3, which is to flood the information space with our own message. To do this, we first need to support progressive voices and amplify each others’ messages. We are not in competition with one another for views; we are all teammates helping the Progressives win. If you see clever or persuasive liberal content, amplify it to your own audience. Always credit where you got it from so that people can follow the source and we can expand the progressive social network.
Second, we need to support left-leaning or centrist media and content organizations that are independent of the billionaires and the corporations. Follow, retweet and repost independent journalists and commentators, both big (MTM) and small (Political Flare, yours truly, GOP Jesus).
I have a page on my site with a list of recommended sites. DM me on Substack, Bluesky or X if you have sites to add.
Finally, to overcome the Right’s critical mass, we need to create a new, independent organization that provides tools and support for progressive politicians, media, and independent sites that are fighting for democracy. This is probably the most important thing we can do. We talk about this in detail in Step 5 of this series.
4. Attack With Emotional Triggers
Trump and other MAGA politicians use cultural trigger issues that they know will energize their base and enrage progressives, both of which serve their purpose.
On their side, the MAGA chuds amplify a hot-button issue while ignoring the truth even when the truth makes it clear they are working to their own detriment.
Meanwhile, the fact that the amplified content “owns the libs” gives the MAGAs a feeling of power and a sense of satisfaction. While we are responding (even ridiculing) them for how dumb they are, we are not tackling the underlying MAGA objective.
Advantage: Trump.
People operate from a place of emotion which often wins out over reason. We can trigger that same emotional response but use it for good, not for evil as Trump does.
Our objective with this tactic is the same as the MAGAs’: energize our base by aggressively fighting back while getting our message in front of as many eyeballs as possible. Unfortunately, controversy, not substance is what sells in today’s world and while it might be distasteful, we can use controversy and emotion to sell our substance.
Example: “Musk is Ending Social Security!”
Social Security is a good example of a hot-button issue that can trigger an emotional response in everyone including Trump voters. They truly do not believe that Trump and Musk will cut or eliminate Social Security because Trump himself has said he will “not touch” it:"
“Social Security will not be touched, it will only be strengthened,” Trump said during a Feb. 7th news conference when asked if there are any limits placed on what Elon Musk, who heads (or does not head) DOGE, can examine.
However, Trump added that he would “weed out” undocumented people whom he claimed were utilizing the program.
“We have illegal immigrants on Social Security and we’re going to find out who they are and take them off… we’re not going to stand for that.”
Trump is a master at having it both ways. First he lies and says they won’t touch it, but in his very next breath he says they actually will touch it, but only to “weed out” illegal recipients (which mostly do not exist). The latter excuse gives DOGE and Musk an opening to go into the Social Security Administration, allegedly just to find these imaginary undocumented people who are defrauding the American taxpayers. While they’re in there, the cuts that they promised would not happen actually do happen of course, but by then it is too late for anyone to stop them.
They do this repeatedly, in different ways, blaming any cuts they make on “waste fraud and abuse.” The chuds believe them (when has Trump ever lied to them?) because at an instinctual, emotional level, regardless of facts or truth, they just know that all the immigrants have been stealing from their Social Security for years.
Where did they get that idea? From Trump’s own relentless attacks on immigrants of course.
“They’re eating the cats! They’re eating the dogs!”
We can turn this issue back on them by appealing to people’s genuine fear of losing their Social Security. Create content that accuses Musk and Trump of attacking Social Security. Leave the context out and simplify the message. Boil it down to Musk and DOGE are ending Social Security! It helps to blame it on Musk because he is not Trump and many MAGAs dislike and distrust him. He is also just… weird and easily unlikable. Only 34% of people approve of Musk as shown in this Washington Post-Ipsos opinion poll from February.
Progressive content does not have to be 100% true to be effective. It merely has to point to the truth that the billionaire scammers are ripping off the country for their own benefit.
Here is an example from my feed of this tactic in practice:
In my reply, I give voice to the thought in billionaire Lutnick’s brain. My account is labeled as satire so anyone who bothers to look will realize that I am not always literal but that is not necessary for our purposes. Sure, I (obviously) made up the Lutnick quote, but the billionaire scammers’ true objective is to end entitlement programs including Social Security, Medicare, and Medicaid so there is tax-cut money that can flow to their corporations. They have said so themselves.
I linked to this earlier post in my response to Aaron Rupar above. In this post, Lutnick’s original quote that Medicaid and Medicare are “wrong” is authentic:
I worked to spread the original Lutnick post as much as I could and even with my small X account (only 18k followers), and going up against Musk’s shadow-banning of progressive content, this post has had over 142k views to date.
The lesson here is that we can overcome right-wing social-media biases if we create content that strikes a nerve, and that evokes an emotional response so that it is amplified by both sides. By bombarding people with these messages, the truth will start to sink in and slowly, public opinion will shift away from the MAGA elites.
Using Negative Attacks
The sad truth is that negative attacks work better than positive, uplifting messages. Psychologically, negative emotions are generally more potent than positive emotions. There are several ways that progressives can take advantage of this.
We can take MAGA’s positive catch-phrases, like “waste fraud and abuse” and re-use them in negative attacks. Create content accusing Trump and his agencies of fraud and abuse. Accuse DOGE of abuse in slashing programs or agencies that MAGAs cherish, like Medicare.
One caveat: MAGAs would likely respond with pride and satisfaction about DOGE abuses in things they are convinced are Leftist such as USAID spending. So those attacks might backfire and should be avoided or directed more at progressives to motivate them.
Another example would be to hit Trump on his excessive vacation days spent golfing, and the wasteful spending associated with overpriced Secret Service rooms at his own properties; call it fraud. Again, create content that does not simply state facts (“The government paid $1 million dollars for Secret Service hotel rooms while Trump played golf.”) The MAGAs don’t care. Appeal to their emotions whenever possible. (“Trump caught playing golf again instead of meeting fallen soldiers returning home in caskets at Dover.”)
The MAGAs have successfully turned progressive positives into negative attacks with terms like “DEI” and “CRT.” Both terms, when used by Republicans, are coded language for the n-word and the implication that supporting diversity means hiring less-qualified individuals. MAGAs are saying that hiring the Black person or the lesbian woman because of who they are, because of their identity, makes them less qualified than the white male who would “obviously” have otherwise gotten the job. It speaks to their racism (again, an emotional issue) without having to come right out and say it explicitly.
The Left has also done this to a certain extent with the term, “MAGA” which is used as a pejorative on the Left. We successfully used other negative labels, like “weird” during the Harris campaign, which happened organically and went viral. We need more of this. A lot more.
It is important to use highly-effective attack words (“incompetent,” “dementia”) or simple phrases like “waste fraud and abuse.” Keep it simple. Find slogans. The advantage of having millions of progressive citizens who are active on social media is that we can scrape data to see what is working and then feed what works back into the information space. More on this in Step 5.
Using Trump’s Emotions Against Him
Trump’s greatest strength is also his greatest weakness. He is a sociopathic narcissist who is incapable of feeling empathy for other human beings because he literally cares only about himself. That allows him to do things that a normal human being would be ashamed of which has allowed him to succeed even after incidents like the 2016 Access Hollywood “grab them by the pussy” tape.
The flip side of his narcissism is his insecurity around anyone upstaging or backstabbing him.
Progressive should create content that undermines Trump’s trust in those around him. Which cabinet secretaries are talking themselves up rather than kissing Trump’s ass? Which House members are angling to run for president? Which Senators are RINOs who say bad things about Trump in private? Which White House officials are leaking negative drama to the press?
An example of this tactic is the “President Musk” theme which likely drives Trump crazy if he knows about it. It does not appear to have caused a rift yet because Trump’s ego is swollen by the idea of the world’s richest man kissing up to him. We have to play the long game; the pressure might eventually work.
Again, feel free to stretch the truth or invent your own. Use satire and parody to stoke suspicion. The goal is to divide and conquer MAGA. We want to create discord, distrust and chaos within the administration, within Congress, and within the MAGA movement to make them all less effective at destroying America.
Every time a Republican goes against Trump, highlight it, amplify it and ridicule him for being unable to keep his party in line
Truthfully, the Trump Thin-Skin Tactic will probably only work if we can get it on a channel we know he watches like Fox News or Newsmax, or have it come from someone who has already gotten under his skin like Bill Kristol. Trump is not following most of us ordinary folks on social media, so this is a job for an AOC and others who have her level of access to mainstream media and huge social media audiences.
What Next?
These MAGA Rules take time and practice to master. They are distasteful and do not work for every resistor’s personality nor for every politician’s image or brand. Working together by supporting each other’s messages, by amplifying each other’s content, we can start to change the information space in our favor. It does not hurt that Trump and Musk are already hurting everyone, including their own followers and voters. That is an opportunity for us to reach them.
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Jowett, G. S., & O'Donnell, V. (2006). Propaganda and persuasion, 4th edn. Thousand Oaks, CA: Sage.
“Judge” Aileen Cannon sucks!